5 Phenomenal Brand Building Lessons From BOSS Women In Business

Cameka Smith (BOSS Network Founder) pictured with BOSS Entrepreneurs and attendees.

A recent project for Entrepreneurs in Atlanta, The Launch Summit: "Minority Women In Tech" presented by Cameka Smith and the BOSS Network was a force of it's own nature. It was one uniquely specialized to help minority women in tech. The program with the knowledge that less than 1% of minority women receive funding for their businesses, created a pitch competition that awarded 3 women with funding and support. In a partnership with Black Enterprise and Prudential the initiative was a success.

Women from all over the world, experts of different pedigrees attended and took the stage with tech and career wisdom to spare. It was an amazing experience to be apart of.

The BOSS Network's initiative that kicked 2017 into gear was so insightful and informative that I literally HAD to take notes. I left with a few gems which I'm sure upcoming and established business owners alike can appreciate. The BOSS Network was able to bring together an amazing league of minority women in tech who took over Atlanta, along with twitter.

Valuable business insights were shared from the likes of Katherine Finney, Angela Benton, Michelle Alcazar, Dawn Riggins, BOSS Influencer Alicia Bowens and many more career authorities.I was especially grateful for the online brand building session with the expansion of Oasis on the radar. 


Here are a few gems I was able to glean:

• Narrow down your niche to make it specific. "What will people come to you for?" 

• Understand your funnel. Your funnel is a visual representation of your client/customers journey. assess the people who are buying from you and how they got there. Panelist Emmelie DelaCruz spoke of tracking customers back to an article featured on a website with a popular blog.

• Know your Metrics. "Metrics are the future."

BOSS Network program [BOSS on Campus] showing love on twitter. 

• Assess what you post online and exactly what type of posts people are responding to, as far as "likes". 

• "Consistency is very important in online branding".

• The biggest ROI is your website.

• Understand what SEO is and how it works. the key words from google are in part what help draw traffic to the website.

• "Have strong technical people that are able to explain information to customers." - Insight from Panelist Maja Sly

• "Treat your business as if it's a person, how are you in conversation with your brand." - Insight from Panelist Kelly Smith Beaty  featured on the BOSS Network's Instagram here.

I could go on, even though this was absolutely already a bit more than 5 lessons shared, the Launch Summit was also more powerful than expected and I learned so much. I'm definitely looking forward to the next BOSS Network event, which I'll be sure to post the date for.

Founder (Oasis Media) with some of the official BOSS Network crew.

Great appreciation to Cameka Smith, The BOSS Network and all of the BOSS panelists and attendees for a great experience. Oasis Media is honored to be affiliated and a new BOSS member, Hello!😊😊😊 For more insights and images from The Launch Summit: "Minority Women In Tech" visit Oasis Media's Facebook page. You can also find out more about The BOSS Network at www.TheBOSSNetwork.org 

Soukle Style: Strategic Keys to Maximize Your Potential

Until you make the unconscious conscious, it will direct your life and you will call it fate. – Carl Jung

Most “Millennials” and many close to the generation are being targeted as lazy, but there is power to make a positive difference with the advanced tools and resources in this age, especially in the field of networking and communications. Personal development helps us to realize what we have to offer the world. It gives us a brief estimate of our value and on what exact talents we can place worth on, that can in turn be incorporated into all areas of life and authentic success.

If we want the best out of our lives, it means we should give life the best of ourselves. As William Shakespeare noted:  “This above all: to thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.”  Knowing your authentic self and developing your highest potential is the key behind personal branding and development, it is the essential function that serves our purpose and service to the world.

Soukle Speak exists to inspire personal growth, help you realize your ambitions, and build a network of credible contacts for personal and professional success. Like monthly Soukles, our bi-annual Soukle Speak makes networking easy by providing intimate atmospheres and providing introductions.

Consciously achieving your goals means allocating the time to do so. All big problems started as little problems. When left unchecked, simple issues can gradually grow out of proportion. Health is one thing any professional can’t allow to go in the wrong direction. Fitness trainer and healthy lifestyle specialist Derek Caffe will be delivering expert tips on how to fit a healthy lifestyle into your busy life.

(The Speakers)

Personal development also relies heavily on mental sharpness and acumen. If our perception is limited, the very experience of our life will be too. You can only see the world from your perception, why not make it awesome?!  Your key attributes and your authenticity give life to your personal brand. Master Career Director and Certified Professional Resume Writer Robin Schlinger, is sharing the details and value of incorporating personal branding into professional resumes.

Low self-worth and lack of good communication causes individuals to make bad choices, which leads life into a series of bad experiences. Life is all about communication. How are you relating to everything and everybody else in the world? Self-Investment is the key to increase communication skills and career success.  Entrepreneur and Master Networker Alton Roberts, and Communications Professional Tieler Giles will be sharing various methods and presenting their impactful expertise.

Soukle Speak will be taking place Saturday, July 20, 2013 at Gordon Biersch Brewery Restaurant for more info and ticket prices visit: http://soukle.com/souklespeak

credit: google