5 Phenomenal Brand Building Lessons From BOSS Women In Business

Cameka Smith (BOSS Network Founder) pictured with BOSS Entrepreneurs and attendees.

A recent project for Entrepreneurs in Atlanta, The Launch Summit: "Minority Women In Tech" presented by Cameka Smith and the BOSS Network was a force of it's own nature. It was one uniquely specialized to help minority women in tech. The program with the knowledge that less than 1% of minority women receive funding for their businesses, created a pitch competition that awarded 3 women with funding and support. In a partnership with Black Enterprise and Prudential the initiative was a success.

Women from all over the world, experts of different pedigrees attended and took the stage with tech and career wisdom to spare. It was an amazing experience to be apart of.

The BOSS Network's initiative that kicked 2017 into gear was so insightful and informative that I literally HAD to take notes. I left with a few gems which I'm sure upcoming and established business owners alike can appreciate. The BOSS Network was able to bring together an amazing league of minority women in tech who took over Atlanta, along with twitter.

Valuable business insights were shared from the likes of Katherine Finney, Angela Benton, Michelle Alcazar, Dawn Riggins, BOSS Influencer Alicia Bowens and many more career authorities.I was especially grateful for the online brand building session with the expansion of Oasis on the radar. 


Here are a few gems I was able to glean:

• Narrow down your niche to make it specific. "What will people come to you for?" 

• Understand your funnel. Your funnel is a visual representation of your client/customers journey. assess the people who are buying from you and how they got there. Panelist Emmelie DelaCruz spoke of tracking customers back to an article featured on a website with a popular blog.

• Know your Metrics. "Metrics are the future."

BOSS Network program [BOSS on Campus] showing love on twitter. 

• Assess what you post online and exactly what type of posts people are responding to, as far as "likes". 

• "Consistency is very important in online branding".

• The biggest ROI is your website.

• Understand what SEO is and how it works. the key words from google are in part what help draw traffic to the website.

• "Have strong technical people that are able to explain information to customers." - Insight from Panelist Maja Sly

• "Treat your business as if it's a person, how are you in conversation with your brand." - Insight from Panelist Kelly Smith Beaty  featured on the BOSS Network's Instagram here.

I could go on, even though this was absolutely already a bit more than 5 lessons shared, the Launch Summit was also more powerful than expected and I learned so much. I'm definitely looking forward to the next BOSS Network event, which I'll be sure to post the date for.

Founder (Oasis Media) with some of the official BOSS Network crew.

Great appreciation to Cameka Smith, The BOSS Network and all of the BOSS panelists and attendees for a great experience. Oasis Media is honored to be affiliated and a new BOSS member, Hello!😊😊😊 For more insights and images from The Launch Summit: "Minority Women In Tech" visit Oasis Media's Facebook page. You can also find out more about The BOSS Network at www.TheBOSSNetwork.org